Behind the scenes
👋🏼 Thanks for stopping by! Here's a little about me and why I'm passionate about marketing and personal branding.
Things I love
I love reading (I devoured 75 books in 2023), baking, building Lego creations with my son, and sharing laughs with friends over good food.
Things I've done
I've held senior-level strategic marketing and sales operations positions across diverse industries, solutions, and business sizes. From strategy to execution, I've seen and done a lot! I keep returning to how we can use our personal brand to achieve our goals (and use LinkedIn to do it).
Most recently, at Amsterdam-based venture studio Slimmer AI, I managed branding and partnerships and advised studio start-ups on marketing and brand strategy, hiring, content creation, and public relations.
Things I'm working on
Outside of "work", I'm writing a children's book with my Dad and volunteering with Mission MSA.
Education & Certifications
BSc in Marketing from The Pennsylvania State University 🇺🇸
MBA from The Rotterdam School of Management, Erasmus University 🇳🇱
HubSpot, Content Marketing Certification, January 2024
Pragmatic Marketing, April 2014
Board Roles
2021-present, Mission MSA, Board member and Chair-elect
My mother had Multiple System Atrophy (MSA), a rare and fatal neurodegenerative disorder affecting your body's involuntary (autonomic) functions. Mission MSA provides education, support, advocacy and research funding.
2023-present, Rotterdam School of Management, MBA Alumni Council, Board Chair
This newly formed group works to support and develop RSM's MBA programmes and the alumni network.