Behind the scenes 

👋🏼 Thanks for stopping by! Here's a little about me and why I'm passionate about marketing and personal branding.

Things I love

I love reading (I devoured 75 books in 2023), baking, building Lego creations with my son, and sharing laughs with friends over good food

Things I've done

I've held senior-level strategic marketing and sales operations positions across diverse industries, solutions, and business sizes. From strategy to execution, I've seen and done a lot! I keep returning to how we can use our personal brand to achieve our goals (and use LinkedIn to do it). 

Most recently, at Amsterdam-based venture studio Slimmer AI, I managed branding and partnerships and advised studio start-ups on marketing and brand strategy, hiring, content creation, and public relations.

Things I'm working on

Outside of "work", I'm writing a children's book with my Dad and volunteering with Mission MSA. 

Education & Certifications

Board Roles

My mother had Multiple System Atrophy (MSA), a rare and fatal neurodegenerative disorder affecting your body's involuntary (autonomic) functions. Mission MSA provides education, support, advocacy and research funding.

This newly formed group works to support and develop RSM's MBA programmes and the alumni network.