Things I've read, listened to or written*

*This is not an exhaustive list, but items relevant to marketing and my work. If you'd like to see further examples of my work, reach out!

Things worth reading...

Founder Brand, Dave Gerhardt  In this quick read from former start-up CMO and founder of Exit Five, Dave provides solid rationale and quick tips for developing your founder brand. 

Obviously Awesome, April Dunford April breaks down why positioning is essential and how to do it. Her templates are easy to follow for start-ups and more established businesses. 

Made to Stick: Why Some Ideas Survive and Others Die About effective and persuasive communication, which is useful when considering content creation. If you like it, the authors have another book called Switch, with insight and tactics for changing human behavior. 

Invisible Women, Caroline Criado Perez This book holds an impressive range of case studies, stories and new research that illustrate the hidden ways women are forgotten and the profound impact this has on us all.

Think Again, Adam Grant A Wharton School of Business professor, Adam breaks down why the ability to rethink and unlearn is so important today and why we should gravitate toward those who challenge our thought processes.

*Book links mainly take you to the American Book Center in Amsterdam (only one goes to If you're not based in The Netherlands, find a small shop near you to purchase from!

Things to listen to...

Startup Europe Sifted editors cover the latest news from Europe's tech and startup sector.

Exit Five Dave Gerhardt interviews CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing.

The Sirkin Research Podcast Jeff Sirkin and Victoria Gamlen interview experienced B2B marketers about marketing, data and business. 

The Daily Michael Barbaro and Sabrina Tavernise tell the biggest stories of our time, six days a week. 

You're Wrong About Every week, Sarah Marshall reconsiders a person or event miscast in the public imagination. In line with Adam Grant's book Think Again, this podcast makes you think about what you thought you knew about events and people.